For founder-led supplement and wellness brands: we connect media measurement, creative intelligence, subscription economics, financial forecasting and optimization to reveal what’s limiting growth—and what to do next.
Your agency reports ROAS. Your finance team reports margins. Your subscription platform reports retention. Your inventory system reports stock.
But who connects those numbers to decide what growth is worth pursuing? We identify the constraints that sit between those reports and build the systems that turn them into sound investment decisions.
More creative, a new agency, a higher budget, another dashboard.
Into the channels, products, experiments and retention opportunities with justified incremental returns.
A complete view of the business economics—not six disconnected reports.
See past platform-reported ROAS. Reconcile attribution, evaluate incrementality, and understand marginal returns.
Analyze hooks, angles, offers and fatigue. Prioritize testable ideas and measure which experiments truly contribute.
Track MRR, churn, repeat purchase, cohort contribution LTV and acquisition payback.
Connect growth targets with SKU margins, cash requirements, rolling forecasts and scenario planning.
Model investment choices under media, inventory, margin and cash constraints.
Assess product-level contribution, demand, stockout risks, bundles and working-capital trade-offs.
We combine deep commercial diagnosis with technical implementation. Your team keeps running the business. We build and operate the intelligence behind better decisions.
Review acquisition, media reporting, creative, subscription retention, product margins, inventory and cash. Identify where existing data is misleading or incomplete.
Reconcile source systems, define contribution and cohort metrics, and identify the measurements that can support reliable decisions.
Use Advertalytics OS™ infrastructure to implement data models, management forecasts, media and creative intelligence, and optimization where appropriate.
Evaluate experiments, revise assumptions, forecast alternatives and produce prioritized recommendations to approve and execute.
Media measurement, creative intelligence, subscription economics, SKU contribution, growth FP&A and inventory constraints are normally bought separately—from an agency, a fractional CFO and an analytics consultant whose numbers never reconcile.
We model them as one system. A revenue target enters at the top; forecasting and constrained optimization turn the six inputs into a funded plan with the cash and inventory limits already applied.
We distinguish reported attribution from estimated causal effects, predictions from proven outcomes, and attractive opportunities from choices that the available cash and inventory can actually support.
Objectives · Constraints · Risk · Scenario analysis
The loop closes. Measured outcomes update the model, so the next plan starts from evidence rather than assumption.
From an independent diagnosis to an integrated intelligence system and continuous optimization, each engagement moves you from fragmented reports toward better economic decisions.
An independent, evidence-led analysis of the economics and execution behind your current growth performance, ending with a prioritized economic opportunity map.
Implementation of the analytical infrastructure and decision models that connect your growth performance to commercial outcomes.
Ongoing operation, refinement and interpretation of your measurement, forecasting and decision systems as conditions change.
For twenty years I worked inside direct-response businesses: in house, inside three agencies, and as an independent consultant. Everywhere, founders were making consequential decisions on incomplete, distorted, or misleading data. Dashboards that looked impressive and answered nothing. Agencies reporting success while profit quietly slipped away. The pattern was always the same: the layers weren’t talking.
Every medium has its own version of “the platform said good.” None of them match the bank account.
Strong concepts get killed for the wrong reasons. Weak ones scale because engagement looks fine. Creative untethered from financial reality burns capital fast.
Most “unified dashboards” are five disagreeing dashboards in a trench coat. The fix isn’t another dashboard. It’s a system where every number traces to one economic truth.
Media, creative, retention, and economics have to live in the same system. Not five tools that argue. Not a dashboard that summarizes the argument after the fact.
This isn’t a volume shop. I work with a small number of founder-led brands who want their next growth decision made from certainty rather than hope, with direct access to the person who built the system. No support tickets. No customer-success rotation. No account rep churn.
Tell us where the business stands and what you’re trying to achieve. We’ll determine whether a diagnostic or implementation engagement makes sense.