There's Gold Buried
In Your Advertising Data

At Advertalytics, we get to do all the fun stuff in advertising: manage data pipelines; do analytics engineering; model financial performance of your ad spend; in-depth market research to uncover why your customers buy – to sell more to the most profitable customer segment you have; build ML models to predict churn and create revenue projection and inventory management algorithms…

All while you do all the boring stuff like: create great customer experiences and reap all the financial benefits and profits!

We’re not an ad agency. We’re an Advertising Analytics, Data and Media Advisory Services Consultancy that helps Consumer Health and Wellness, DTC Ecommerce Brands Grow Profitably! (Yup, that was a mouthful, but that’s what we are.)

We understand the frustration of trying to extract insights from a dozen sources and struggling to decipher whether your media spend aligns with the reported numbers from various platforms. We simplify this and generate strategic insights to guide your advertising direction and profitability.

We mine profitable insights from your advertising data! Our mission is to alleviate these challenges by providing comprehensive modeling of your advertising data, allowing you to make informed decisions with confidence.

We go beyond surface-level metrics and delve into the heart of your business's profitability. We empower you with the knowledge of how much you truly earn when acquiring a customer, not just an average figure… and definitely not one of those cohort heat maps that don’t give you insights into next action steps. Moreover, we help you determine your target customer acquisition cost in relation to your contribution margin, ensuring optimal financial performance.

Data strategy is a crucial aspect of modern business, and we take pride in handling that for you. By setting up your own first-party data warehouse, creating robust data pipelines, and modeling your data, we deliver valuable insights that drive actionable results. We also identify and expose any leaky buckets in your processes, helping you identify where your money is going and ensuring you extract maximum profit from each transaction.

Our ultimate goal is to amplify your return on ad spend and ensure that the resulting benefits stay within your business. We understand the concerns of investments leaking out without substantial returns. By providing a comprehensive suite of data and analytics services and with our decades of advertising and acquisition expertise, we help you amplify your profitability and make your advertising efforts a sustainable and lucrative part of your overall business strategy.

With our dedicated team and innovative solutions, we aim to simplify your advertising analytics, maximize profitability, and guide you towards sustainable success.